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Before winkl: you want to run an influencer campaign that has a measurable impact on your business. but because you and your agency is so busy with the manual work a***ociated, results and performance take a back seat. you’re more focussed on just completing the campaign. |
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After winkl: things are automated, streamlined and have a proper workflow. your campaign is under control which gives you time and energy to focus on actual performance. your team will not be stressed anymore and will love to run more and more influencer campaigns. |
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Flipkart ıdeas |
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Flipkart se liya hai |
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Mpl app ınstall |
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Healthifyme new year resolution |
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Launch of cultsport by cure.fit |
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#reasontoroad |
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ınfluencer marketing campaigns are challenging as it involves a large amount of coordination between agencies, influencers and brands. as a result the focus is more on meeting deadlines than executing a campaign with the right strategy to deliver results. |
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But when it's automated on winkl, you'll see that the campaign results turn out to be at least 2x higher because there is more time spent on the campaign strategy and creativity instead of doing redundant tasks. this is the modern way of doing influencer marketing. |
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We dont use the words technology, data and strategy loosely. the winkl platform has an automated workflow built in, analytics to shortlist the most relevant influencers and track campaign performance in real time. this ensures that your campaign is executed in the best way possible. |
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End to end campaign execution using winkl's campaign manager. no waste of time with emails, phone calls and excel sheets. |
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100 million data points analysed to identify relevant influencers. shortlisting of influencers using winkl score. |
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Tested strategies to ensure high impact & performance. selection of platforms, content concepts & influencer types. |
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Our growing network of more than 18030 influencers have a reach of more than 90.2 million people across platforms like ınstagram, youtube, tiktok, facebook, twitter & snapchat. these influencers are active across diverse niches such as fas***on, beauty, health, fitness, food, travel, art, dıv etc. |
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Please reach out to us and share more about your requirement. our team will help you with the strategy and ideas before rolling out the campaign using the winıd campaign manager. |
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Tools & resources to help you become savvy at leveraging influencers to drive measurable results for your campaigns. |
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Learn how you can run results driven, highly efficient and scalable influencer marketing campaigns at your organization with minimal effort. |
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Company |
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Resources |
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Flipkart wanted to launch a content commerce initiative called flipkart ıdeas on the flipkart app. the aim was to mobilize influencers and content creators to create shoppable content which will then get published on to the flipkart app.winkl helped flipkart launch ıdeas and handles a monthly content volume of more than 500 videos from 100+ influencers.this content has resulted in 67% increase in add to cart actions from users who engage with the content.winkl’s technology & campaign manager helped manage this campaign at scale with more than 90% of the workflow being automated. |
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Content pieces generated (2) |
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ıncrease in add-to-cart |
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ınfluencers (2) |
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Flipkart wanted position itself as the desired destination for sports & fitness equipment. with the #flipkartseliyahai campaign, more than 80 influencers were engaged who generated 428 pieces of content across ınstagram & youtube with a simple message - #flipkartseliyahai. the influencers were seen using this equipment integrated into their daily lifestyle while also showcasing the quality and the compet**ive prices of the goods on flipkart.winkl’s technology & campaign manager helped manage this campaign at scale with more than 90% of the workflow being automated. this automation helped us achieve a ctr that is more than 30x higher than the industry benchmark. |
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Unique people reached (3) |
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Ctr on content generated |
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Unique visitors |
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While mpl was a pop****r app in many states and districts, they wanted to go deeper into regions where they didn’t have good penetration. winkl helped mpl to drive new app installs by targeting specific regions where it had lesser user saturation as compared to other regions.the campaign involved carefully shortlisting influencers basis their target audience demographics and geography, which was possible because of winkl’s influencer discovery platform. |
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Views generated (2) |
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Conversion |
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New ınstalls |
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Winkl enabled healthifyme to drive revenue via sales of it's smart plan by nudging consumers to keep up with their new year resolutions. the core idea was to leverage the fact that most health & fitness related purchases see a spike around new years and this could be a great time for influencers to nudge their audience to make a healthy choice.winkl’s influencer discovery technology helped shortlist the most relevant influencers in the health and nutrition niche for the campaign which resulted in 18% ctr, which is more than 20x higher than the industry benchmark. |
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Ctr |
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User trials |
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Winkl enabled curefit to launch it's new apparel brand “cultsport” by positioning it as an all day casual as well as a fitness apparel range. the most important part of this campaign was the brand positioning that resulted as a result of the campaign. for the right brand positioning, the influencers to be shortlisted had to exude the brand’s vibe to be able to connect with the right target audience.winkl’s influencer discovery platform helped shortlist the most relevant influencers who were an extension of the brand’s vibe. |
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Content pieces (2) |
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Engaged consumers |
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December 2019 saw ındia's biggest #reasontoroad with ındia bike week inspired by the roadster life co. #roadsters from all across the country rode to goa to rev things up with music, bikes, brotherhood and a common love for the road. roadster wanted to promote to promote its presence at the ındia bike week 2020 by leveraging 50 biker influencers who had an audience of biking enthusiasts.winkl’s influencer discovery platform helped shortlist just the right group of bikers who had an engaged audience of biking enthusiasts to deliver the perfect campaign and awareness! |
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Views conversion |
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